Michele kept its trademark shape and closure lock, but gave it a modern makeover. Many of the models were accessorized with the Gucci Jackie, now referred to as the Gucci Jackie 1961 (an ode to the year the style really launched) however, it looked slightly different.
VINTAGE GUCCI ACCESSORY COLLECTION PURSE FULL
First by Tom Ford in 1999, then Frida Giannini in 2009, and most recently Alessandro Michele in his Fall/Winter 2020 Ready-to-Wear collection (From article by Vogue).Īs the stage revolved, giving the audience 360-degree views of each look, a familiar, beloved bag was on full display. Since, the Gucci Jackie has been refreshed by almost every creative director at the house. It was later renamed the Gucci Jackie in her honor. was pictured using the bag to shield herself from the paparazzi’s flashes, demand for it soared. But, it was America’s leading lady that thrust it into the spotlight. A large, slouchy tote with a top handle and piston lock, the Fifties Constance was marketed as unisex. Reported to be the first-ever hobo bag, its silhouette reflects the free-spirited era it was created in. Though it was only recently introduced, the Marmont has already become a Gucci classic.įrom the 1950s, this style was initially named the Fifties Constance.
It also comes in an array of colors and materials. While the crossbody, flap style is by far the most popular, the Gucci Marmont has been made into an entire line, including different silhouettes like a top handle bag, tote, belt bag, backpack, and bucket bag. Michele says updating the house’s iconic logo was like “drawing on the Mona Lisa.”(From article by The Telegraph) Though the logo is the most distinctive detail on the Gucci Marmont, the bag also has a heart embroidered into its backside. Inspired by a buckle the house made back in the ‘70s, Michele repositioned the ‘Gs,’ so they both face the same direction (always right) and overlap slightly. Redesigned by Alessandro Michele, the logo first debuted on the GG Marmont Belt, which was released the year prior in his very first collection as Gucci’s creative director.
The Gucci Marmont is crafted of matelassé chevron leather and features the new ‘GG’ logo in antique brass hardware. Though it was a bubblegum pink crossbody set against an all-pink look, it stood out. The Gucci Marmont first appeared on the Fall/Winter 2016 Ready-to-Wear (From article by Vogue) runway, opening the show. Just outside of Florence, artisans continue to handcraft bamboo handles and pieces for modern styles. Today, bamboo is a signature of the Italian house, representing its heritage of luxury craftsmanship. Again, it was favored by some of the biggest names of the time, including Beyoncé, Florence Welch, and Naomi Watts. In 2010, creative director Frida Giannini pulled the Gucci Bamboo Bag from the archives, rereleasing it with a slightly larger frame and detachable leather shoulder strap and renaming it the New Bamboo. It was carried through the ‘80s by style setters like Elizabeth Taylor, Ingrid Bergman, Grace Kelly, and Princess Diana. The Gucci Bamboo Bag debuted in 1947, but it remained popular well beyond the war. Due to the process, which has since been patented by Gucci, no two bamboo handles looked the same and the bag took around 13 hours to assemble. By heating an unblemished cane over an open flame, bending it into a semi-circular, saddle-inspired shape, coating it with multiple layers of lacquer, toasting it to achieve a brown finish, and cooling it to retain its new-found shape, bamboo could make a strong, rigid top handle. The house discovered that Japanese bamboo, which grew quickly and was easy to import, could be used as a substitute for leather. As countries around the world rationed their resources, Gucci was confronted with a difficult decision: shut down or innovate. Originally called the 0633 (after its item number), the Gucci Bamboo Bag was born out of necessity rather than fashion.įollowing WWII, there was a shortage of leather.
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